Product Management & Discovery

Customer Experience also shorted as CX is a way to capture the experience of the use of a product or a service from the customer point of view. It describes the customer activities, intent and also emotions, the interactions between the customer and the organization and the activities of the organization to support the customer at each step.

Innovation Games are a type of workshops created by Luke Hohmann for market research to generate understanding about customers’ needs and about how they use the product or the service.

What is a Product Team and what is the difference with a Feature Team? Surely, beyond the vocabulary, Marty Cagan explains in his books Inspired and Empowered the difference of concepts behind Product Team and Feature Team.

Product Management consists of Product Discovery and Product Delivery happening at the same time and interconnected. Product Management covers the 4 dimensions of a product: value, usability, feasibility and business viability.

Product Design consists in 3 domains of Design: Industrial Design, Interaction Design and Experience Design. The 7 fundamental principles of design as described by Don Norman consist in 2 areas grouping 7 principles. Understanding area covers Discoverability and Conceptual model. Discoverability area covers Affordances, Signifiers, Mappings, Constraints and Feedback.

Design Sprint inspired from Design Thinking is a 5-step process conducted by an interdisciplinary team over a working week. Clearly, its purpose is to reduce risk of a new product or service by confirming the main assumptions or unknown with rapid prototyping and testing. Design Sprint consists in 5 steps after a preparation phase to set the stage: on Monday, Understand the problem, on Tuesday, Ideate on competing sketches of prototype, on Wednesday, Decide and plan for the Prototype, on Thursday, Build the Prototype, and finally, on Friday, Test the Prototype with customers.

Design Thinking also called Human-Centered Design is a structured exploratory approach putting human being at the center to solve complex problems and/or create innovative products and services. Design Thinking starts with humans and their needs, fears and hopes to design a solution that is at the same time desirable, technically feasible, and economically viable.